Communications & Development Strategy
Habitat for Humanity is an international composed of independent, local affiliates that serve local jurisdictions. Habitat for Humanity East Bay, in the San Francisco Bay Area, is one of the leading national branches in home production, and development and marketing efforts. Rootid worked with them to leverage the Habitat branding to further their fund development and marketing campaigns.
Rootid took several roles in helping to increase their fund development and marketing efforts: online marketing strategy and implementation; donor data management and data quality policies; and direct marketing strategy, design and implementation.
The results were higher ROI on direct marketing campaigns, increased constituency base and community interaction, as well as a visual branding that matched the professionalism and success of the organization’s impact on the surrounding community.