Brand Revitalization & Website Re-Design
Kenya (MF-K) is an indigenous community health initiative with the experience and systems in place to meet donor requirements as well as the needs of the communities they serve.
When Rootid co-founders Valerie and Andrew were first hired by the Matibabu Foundation in 2009, Matibabu was one organization with a US-based foundation and Kenyan-based NGO. As our re-branding work began, their board quickly realized that the organization needed to be divided, so the US-based organization was renamed Tiba Foundation, leaving the original name “Matitbabu” to its Kenyan counter-part.
For the Matibabu Foundation in Kenya, they wanted a visual language that was clean and modern while still staying true to their original logo and roots in the Kenyan flag. They have a very deep sense of community that we wanted to highlight and functionality-wise give a way for many layers of information to be accessed quickly and easily. We also needed to be sensitive to internet speeds in Kenya, so this site is very simple and to the point, with optimized images and little to no “bells and whistles”. Though their site has not officially launched yet, you can see it under construction.