Brand Revitalization & Communications Strategy

We began working with OperaWorks in Fall 2009. We were originally brought in to redesign their website, but soon the project blossomed into much more. Through our discussions with Founder, Ann Baltz about the redesign of their website we recognized that the entire brand needed to be updated and made into a more cohesive unit across all of their marketing and communications streams. It is very important to Ann that she maintain an “out of the box” feeling to her company so we designed visual language with this in mind. She wanted everything to feel like a performance, but still remain professional and direct. She called it, “a tuxedo with red silk underwear beneath”. So, her homepage became just that. A grid with square elements that break out, a multitude of slideshows going at different rates, and a background of blue lights that almost look like they are moving. We then applied this same motif to her collateral materials including, company brochure, event postcards, tradeshow banners, and much more.

Ann is a visionary. And she wanted continued help “actualizing” the potential of her organization so she asked us to do ongoing business and marketing strategy consultations. Through these conversations we decided to focus on building a stronger community amongst her 1500+ alumni who reside all over the world. So we built her a facebook page and began discussing how best to build an Alumni Association. Since that time, the Facebook page is thriving, we have begun to have online events for Alumni and even created a custom Alumni Association Website where alums can create individual profiles, have access to job postings and mentorship opportunities.

Click here to visit their Website,  Facebook Page or visit their Alumni site!