Teensource.org is a project of the California Family Health Council . Rootid was hired in partnership with design partner, Design Action, to rebrand the TeenSource website. In addition to a rebranding, Rootid helped develop some custom functionalities for the website that would help with several public health programs taking place in California which helped promote teen sexual awareness and education.
After the completion of the website rebranding, Rootid also participated in a top to bottom analysis of SEM/SEO strategy for the company. Rootid created a strategic plan to increase web traffic through text advertising campaign in Google AdWords and Facebook. Rootid also completed a master plan to increase organic page rank results as well as an external link building campaign to improve TeenSources.org’s search ranking.