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Brand/Content Development & Strategy

Strategic non-profit brand and content development lead to consistent and powerful design for mission driven organizations. Developing your non-profit's brand will present your audience with strong messaging and a visual language that increases engagement in your mission.

ACLU Washington - They Are Watching

Law enforcement agencies are acquiring and using surveillance technology, often without the knowledge of local government and the communities they represent.  The ACLU Washington affilit wanted to build a website where visitors could learn about the technologies and the issues surveillance technologies present, and get recommendations on how to protect their civil liberties. 

The Esperanza Education Fund

The Esperanza Education Fund provides college scholarships and professional mentorship to immigrant students regardless of national origin, ethnicity, or immigration status. Rootid was hired to revitalize their branding, design a new logo, develop print and digital communications templates, and design and build their website. 

ACLU California, Privacy & Free Speech Primer

Created by the ACLU of California, The Privacy & Free Speech Primer draws more than 100 case studies to develop specific recommendations that companies of all sizes can implement, including an expanded free speech section addressing issues related to online moderation and censorship. The tools in this guide can help companies make the smart, proactive decisions necessary to avoid problems, protect users, and grow their businesses.

GRID Alternatives

GRID Alternatives' vision is a successful transition to clean, renewable energy that includes everyone. GRID's success empowering their clients and installing solar energy on affordable housing around the United States has transformed the way that we understand the future of energy.

Center for International Environmental Law (CIEL)

Since 1989, CIEL has used the power of law to protect the environment, promote human rights and ensure a just and sustainable society.

With offices in Washington, DC, and Geneva, Switzerland, CIEL’s team of attorneys, policy experts, and support staff works to provide legal counsel and advocacy, policy research, and capacity building across our four program areas: Climate & Energy, Environmental Health, Human Rights & Environment, and People, Land, & Resources.

ACLU Northern California

As the largest ACLU affiliate in the country, the ACLU of Northern California works to preserve and guarantee the protections of the Constitution’s Bill of Rights. The ACLU of Northern California approached Rootid to help revitalize their brand, develop custom features that would optimize user experience (helping their users navigate through the site with ease and find content that is pertinent to them), and integration with their SalesForce database for event management, donations and petitions in a more streamline manner.

Habitat For Humanity Philadelphia

Habitat for Humanity is a worldwide brand that works in a very local way.  Affiliates leverage the brand recognition to serve local communities utilizing local funding and local volunteers to provide low-income families with affordable homeownership opportunities.  Our mission was two parts: update the online branding to reflect the organization’s success and create a dynamic website that was easy to use while serving as a lead generation tool.

UC Berkeley Psychology, Post-Baccalaureate Certificate Program

The UC Berkeley, Department of Psychology’s Postbaccalaureate Certificate Program is a comprehensive retraining and immersion program for students interested in applying to graduate school in psychology. As a previous client, the UC Psychology Department asked us to design and develop an additional Drupal theme that would live along side their main website for this new venture.

As a project of the Center for International Environment Law, ForestDefender is a legal database that provides a snapshot of international human rights and obligations relevant to forest governance. categorizes more than 600 articles from almost a dozen international legal instruments that contain rights and obligations relevant to forest governance and inject a human rights-based approach to international efforts to mitigate climate change through forest protection.


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