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Nonprofit branding starts by understanding your audiences. How you visually communicate your mission is critical to expanding your mission and attracting new supporters. Rootid starts our brand development process by building a strong foundation of knowledge about your organization and communicates that outward to your supporters.
Information Architecture & UX Design
The structure of your website and individual pages drastically changes the effectiveness of your website - increases donations, memberships, enrollments and volunteer sign-ups. Our team starts our information architecture and UX design process by defining organizational goals, building marketing funnels to move your specific user groups to take action.
An organization's online presence has become the keystone to nonprofit marketing strategies. Your website defines who your organization is. Rootid's team uses a data-driven approach to designing websites that convert users, integrate tools that will support your programs and support your marketing strategy.
Content & Marketing Strategy
How you communicate with supporters - selecting a marketing channel and developing a compelling message - is the key to growing the impact of your mission. Rootid takes a research-based approach by building strategies around a better understanding of your key audiences. We develop a value proposition, and a delivery strategy that moves the needle.
From print design to digital design assets, Rootid's design team provides our nonprofit clients a variety of graphic design capabilities to engage your supporters. Our graphic design team works within established brand guidelines, or works with your team to develop a new visual language that can be maintained across all of your brand assets.