Even in a debate-driven world, there’s one thing most professionals agree on: Word-of-mouth is king. Think about it. Would you be more likely to trust the intentions of a banner ad or the person sitting across from you at brunch? A recommendation...Read more.
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By Carrie Butler on February 22, 2017
By Jason Mickela on February 9, 2017
I've gotten support issues from several clients that all revolve around a central theme: things need to happen differently on the development server than the live server and no one wants to manually change or configure anything. I've hacked together...Read more.
By Rootid Staff on January 13, 2017
Imagine going to a new grocery store and not having a clue where anything is. There are signs, but they’re vague and confusing. Maybe they’re so obscure you don’t notice them at all. Would that make for a good first impression? If you’re anything...Read more.
By Rootid Staff on December 21, 2016
Every organization has a story. Somewhere along the line, a spark inspired someone to challenge the status quo, and that idea was tempered by milestones to forge the business we see today. What better way to celebrate that history than to put it on...Read more.
By Andrew Goldsworthy on December 6, 2016
Rootid is very excited to announce the 2016 brandUP winner - Root & Rebound. We're thrilled to be working with this amazing organization to help them build out their marketing strategy and broaden their reach.Read more.
By Valerie Neumark on September 8, 2016
Moodboarding can be tough, but is a great excerise to help generate a new look and feel for your brand. We've generated an infographic to that makes creating a moodboard fun and easy in four simple steps. Below we've written out a step by step guide...Read more.
By Valerie Neumark on September 1, 2016
Information architecture and page hierarchy can make or break you. Your interface should be designed with your end goals in mind. Website visitors arrive with many levels of literacy, attention spans and 'will' to figure out how to use your website...Read more.
By Andrew Goldsworthy on August 29, 2016
If you are like most nonprofit marketing professionals, you’re overworked and under-resourced. Email automation is the solution you’ve been waiting for! Setting up marketing automation systems that trigger emails and autoresponders, drastically...Read more.
By Andrew Goldsworthy on August 11, 2016
It’s hard to make your organization stand out in the crowded nonprofit space. That’s one of the reasons that Rootid started the brandUP awards . Our team saw over and over that there are a lot of great nonprofits that are facing resolvable obstacles...Read more.
By Valerie Neumark on August 4, 2016
"Being a human-centered designer is about believing that as long as you stay grounded in what you’ve learned from people, your team can arrive at new solutions that the world needs." -IDEO Field Guide to Human-Centered Design What is Human-Centered...Read more.